According to Gartner, the Security software market worth in 2013 reached a total of 19.9 Billion USD, compared to 19 Billion in 2012, reflecting a 4.5% growth – Less than predicted by both Gartner and the Security Software manufacturers.
The research company states that the core reason to the low growth rate is the transition to consumer software. According to the report, 25% of the security software market is based on consumer software, which grew at a rate as small as 3% in 2013. In 2012, for reference, the growth rate of this segment was more than double – 6.2%.
Another trend affecting sales was the manufacturers’ tendency to spread to related fields in order to offer complete solutions to organizations, a tendency which diminished the differences between the companies and caused a minor reduction of prices. In addition, certain saturation on the client’s side was perceived at the developed countries, partially due to a common concept that free solutions now provide a sufficient protection against most cyber threats.
Most of the growth is sourced in the Asian regions and Euro-Asia (12.8% and 9.3%), and in China (11%). None the less, the majority of sales is still taking place in North America, Western Europe and the developed countries in Asia (83%). In these regions the growth rate was as small as 4.3%.
Symantec continues to lead the market with 3.738 billion Dollar sales in 2013- A 0.3% decrease in comparison to 2012. McAfee made a 3.9% growth to a 1.675 billion USD sales, and retains the second place with a market share of 8.7%. IBM made a surprising leap to the third place at Trend Micro‘s expense with a 19.1% growth in sales and a total of 1.136 billion USD revenue, reflecting a market share of 5.7%.